Why do I need to search other trademarks
It is always advisable to determine whether another business or a company already has the trade mark which you intend to use for your business. It must be ensured so that you don’t violate any other trade mark rights.
In case you are found to be a violator then you could be forced by the law to stop using the trademark, which is the least punishment you could get. The punishment in such cases is often decided depending upon how long and how well you had used that trademark in your business.
Such punishments could be costly as you will have to change your products, brochures, name plates etc related to your business.
In case of violation of a globally registered trademark then the court would assume that you already knew about it before using it improperly. In such instances the punishment would be higher.
Also Read – Role of Trademark Attorney in Registration